Meta Ads Management

Meta Ads that find your buyers.

Facebook and Instagram reach billions of people. Getting in front of the right ones — at the right moment, with the right creative — is what separates campaigns that scale from campaigns that drain budget. We build and manage Meta Ads with senior strategy, proper audience architecture, and creative that converts.

Get in Touch See Our Results

900%

Average ROAS achieved across platforms — including Meta — for Bamboo Flooring Company

96%

Client retention rate

9yrs

Paid media experience

Why Most Meta Campaigns Underperform

The algorithm isn't the problem. Your setup is.

Audiences built on guesswork

Interest stacking and broad targeting without real customer data. You're paying to reach people who might be vaguely relevant — instead of people who look exactly like your best customers.

Creative that blends into the feed

Stock photos, generic copy, no hook. Meta rewards creative that stops the scroll. Most agencies recycle the same formats and wonder why frequency goes up while results go down.

Broken tracking, broken decisions

iOS changes gutted cookie-based attribution. If you're still relying on the Meta Pixel alone, you're misreading your results. Without Conversions API, your data — and your optimisation — is unreliable.

Our Approach

Audience-first strategy. Creative that converts. Tracking you can trust.

Understand your customer before building anything

We start with your data — existing customers, CRM, purchase history. The best Meta audiences aren't invented, they're derived. Lookalikes built from real buyers consistently outperform manually targeted interest groups.

Campaign structure that scales without waste

Prospecting, retargeting, and retention each need their own logic. We build campaign architecture that guides people from first touch to conversion — and keeps your best customers coming back.

Creative strategy and systematic testing

On Meta, creative is the targeting. We work with you on ad concepts, copy angles, and formats — then test methodically to find what actually drives results, not just clicks.

Pixel and CAPI setup that actually works

We implement Meta Pixel and Conversions API together — giving the algorithm reliable signal in a post-iOS world. Better data means better optimisation, better delivery, and results you can actually measure.

Full transparency — your account, your asset

Your Business Manager, your ad account, your data. We manage it on your behalf. If you ever leave, everything stays with you. No lock-in, no black boxes.

Elliot Earl-Munns

Founder, Munns Marketing

"Meta Ads done right isn't about spending more — it's about reaching the right people with creative they actually respond to. We've spent years learning what separates campaigns that scale from ones that slowly bleed budget."

9 years experience

7 active clients

96% retention rate

What's Included

Everything your Meta Ads account needs.

A complete managed service — strategy, creative direction, tracking, audience architecture, and reporting. Senior expertise applied to every campaign, every week.

Audience Strategy & Build

Custom audience creation from your customer data
Lookalike audience development
Interest and behaviour targeting
Retargeting audience segmentation
Audience exclusions to prevent waste

Campaign Architecture

Full account audit on onboarding
Prospecting campaign build and structure
Retargeting campaign setup
Advantage+ Shopping campaigns (e-commerce)
Lead generation campaign setup

Creative Strategy & Testing

Ad concept and copy direction
Hook and angle development
Carousel, single image, and video formats
Systematic creative testing framework
Winning creative scaling

Pixel & Conversions API

Meta Pixel installation and verification
Conversions API (CAPI) setup
Event deduplication and data quality checks
Catalogue integration for dynamic ads
Attribution window configuration

Active Ongoing Management

Weekly performance monitoring
Bid strategy and budget optimisation
Audience refresh and expansion
Frequency monitoring and creative rotation
Proactive recommendations — not just maintenance

Reporting & Transparency

Monthly performance reports
Clear revenue and ROAS attribution
Honest account analysis — the good and the bad
Direct access to your account at all times
No hidden fees, no opaque dashboards

Multi-Platform Results

900% ROAS across every platform — including Meta.

For Bamboo Flooring Company, we built and managed paid campaigns across Google, Meta, Microsoft Ads, and more. Meta played a key role in reaching home renovation audiences at the top and middle of the funnel — driving awareness that converted at every stage of the journey.

Read the Full Case Study

900% Blended ROAS across all platforms

4 Platforms managed simultaneously

96% Client retention since launch

Who It's For

Meta Ads work best when the fundamentals are in place.

E-commerce brands with a product-market fit

If you're selling physical or digital products and you've proven people want them — Meta is one of the most powerful acquisition channels available. We build the infrastructure to scale it properly.

B2C businesses building brand awareness

Facebook and Instagram give unparalleled reach into consumer audiences. If you have a defined customer profile and a clear message, we help you get in front of the right people at scale.

Lead generation businesses with a clear offer

From local services to online courses, Meta Lead Ads and landing page campaigns can drive qualified enquiries at competitive costs — when they're built and optimised correctly.

Businesses scaling from another platform

Already running Google Ads and want to add Meta? We manage multi-platform accounts and understand how the channels work together — so your budgets are allocated where they have the most impact.

Not the right fit if: You're looking for someone to just boost posts and call it a strategy. Effective Meta Ads require creative investment, proper tracking, and a willingness to test. If you're not ready to commit to that, we'll tell you honestly before taking you on.

Common Questions

Meta Ads questions, answered honestly.

How much should I be spending on Meta Ads?

There's no universal answer — it depends on your margins, your goals, and what the data tells us. That said, Meta generally needs enough budget to generate meaningful conversion data for the algorithm to optimise. We'll give you a realistic budget recommendation based on your business before you commit to anything.

How much does it cost?

Our retainers are tiered based on scope, complexity, and ad spend. We use flat retainers for most accounts and percentage-based pricing for larger spends. Get in touch and we'll give you a clear, honest quote with no hidden fees.

Do I need to provide creative, or do you handle that?

We provide creative strategy, copy, and direction — and work closely with you to develop ad concepts. For image and video production, we collaborate with your team or existing creative resources. If you don't have those in place, we can advise on what to prioritise and help you get there.

How do you handle attribution after iOS privacy changes?

We implement Conversions API (CAPI) alongside the standard Meta Pixel. CAPI sends conversion data server-side, directly from your website to Meta — bypassing browser privacy restrictions. Combined with proper attribution window settings and cross-referencing against your actual sales data, we can give you a much clearer picture of what's working.

How long before we see results?

Meta's algorithm has a learning phase — typically 1–4 weeks depending on conversion volume. During this time, results can be inconsistent. We set realistic expectations from the start: the first month is often about gathering data, stabilising performance, and identifying what to scale. Meaningful results typically emerge in months two and three.

Do you manage both Facebook and Instagram?

Yes — Meta Ads Manager runs campaigns across Facebook, Instagram, Messenger, and the Audience Network from one place. We'll optimise placements based on where your audience actually converts, whether that's Feed, Stories, Reels, or a combination of all of them.

Will I own my ad account and data?

Always. Your Business Manager, ad accounts, pixels, and audiences all stay in your ownership. We access them as a partner — never by taking over ownership. If you decide to leave or bring management in-house, everything remains yours.