900% ROAS and 20% revenue growth — by going beyond Google.

How a multi-platform expansion and keyword restructure transformed The Bamboo Flooring Company's paid media into a consistent, compounding revenue engine.

Client The Bamboo Flooring Company

Industry E-commerce

Platforms Google · Meta · Microsoft · Pinterest

Timeline 12 months

The Challenge

One platform. Limited reach. A growth ceiling in sight.

Situation

The Bamboo Flooring Company were running paid advertising exclusively on Google Ads. While the channel was generating revenue, the keyword strategy was too narrow — missing large volumes of high-intent search traffic that competitors were capturing.

Problem

Single-platform dependency meant the business had no presence where shoppers were discovering and comparing flooring on Meta, Pinterest, or Microsoft. Entire audiences — people at the earlier stages of the buying journey — were unreachable. And on Google, poor keyword targeting was leaving high-intent searches uncovered.

Stakes

In a competitive e-commerce category, brand visibility drives both immediate sales and repeat purchases. Without expanding reach, growth was capped by a single channel's limitations. More critically, accessories and follow-on purchases — high-margin repeat business — were being lost to competitors with wider ad presence.

The Approach

Fix Google. Then go further.

A two-track strategy: restructure the existing Google Ads campaigns to capture higher-intent searches, then launch on Meta, Microsoft Ads, and Pinterest to reach audiences the business had never spoken to before — building brand familiarity that compounded into repeat purchases over time.

Restructured Google Ads campaigns around high-intent keywords, improving match type discipline and search term coverage to capture buyers closer to purchase
Launched Meta Ads to reach audiences in the discovery and consideration phases — building brand awareness that Google alone couldn't deliver
Introduced Microsoft Ads to capture an older, higher-income demographic that indexes strongly on Bing for home improvement searches
Added Pinterest advertising to reach interior design audiences at the inspiration stage, when flooring decisions are first being made

12 months

Campaign Period

The Results

More platforms. More customers. More revenue.

Over 12 months, The Bamboo Flooring Company's paid media went from a single underperforming channel to a four-platform revenue engine:

Result	Improvement
Average Return on Ad Spend (ROAS)	900%
Year-on-Year Revenue Growth	+20%
Active advertising platforms	1 → 4
Returning customer base	Expanded via increased brand exposure across new channels

"Elliot feels like a part of our in-house team and is always looking for ways to increase our return on ad spend. He is passionate about advertising, and consistently drives us a strong result."

Chris Elliott

The Bamboo Flooring Company

Key Takeaways

1 Single-platform dependency creates an invisible growth ceiling — expanding from Google to four platforms opened entirely new audiences and revenue streams that Google alone couldn't reach
2 Platform diversity compounds over time — more channels means more brand touchpoints across the buyer journey, which means more returning customers for accessories, care products, and additional flooring purchases
3 Keyword strategy is a growth lever in its own right — restructuring Google Ads for higher-intent searches improved conversion quality before a single pound of additional budget was spent
4 900% ROAS is achievable when each platform plays the right role — Google for intent, Meta for awareness, Pinterest for inspiration, Microsoft for high-value demographics — rather than trying to make one channel do everything