LinkedIn Ads Management

LinkedIn Ads that generate pipeline.

Most LinkedIn campaigns burn budget on awareness that never converts. We build campaigns that reach decision-makers with the right message — and turn impressions into qualified conversations.

Get in Touch See a B2B Result

68%

Average reduction in cost per qualified lead for Ardoq after restructuring LinkedIn campaigns

96%

Client retention rate

9yrs

Paid media experience

Why Most LinkedIn Ads Underperform

You're paying enterprise CPCs to show ads to people who'll never buy.

Targeting too broad, too generic

Job title targeting sounds precise until you realise half those 'Marketing Directors' are freelancers. Without layered targeting and exclusions, you're paying LinkedIn prices for the wrong audience.

Content that gets ignored

Corporate brochure copy in someone's personal feed. It doesn't get engagement, doesn't build trust, and doesn't give anyone a reason to click. LinkedIn rewards relevance — not reach.

No clear path from ad to pipeline

Impressions, clicks, and CTR reports that don't connect to actual sales conversations. If you can't draw a line from ad spend to qualified opportunities, you're guessing.

Our Approach

B2B campaigns built around how people actually buy.

Audience architecture

We build targeting around your actual buyer — job function, seniority, company size, industry. Then we layer in exclusions to strip out the noise. You pay LinkedIn prices for LinkedIn-quality targeting.

Campaign structure that matches the funnel

Not every ad should ask for a demo. We map campaigns to where buyers are — awareness content for cold audiences, case studies for warm ones, and direct-response for people ready to talk.

Creative that earns attention

LinkedIn is a personal feed. We write ads that sound like a person, not a press release. Thought leadership, specific results, real insights — the kind of content that stops the scroll.

Lead quality over lead volume

Lead gen forms are powerful, but only if you qualify properly. We set up forms, qualification fields, and CRM integration so your sales team gets conversations, not contacts.

Full transparency, always

Your account stays in your name. You have access to everything, always. No lock-in. If you ever leave, you take your entire account history with you.

Elliot Earl-Munns

Founder, Munns Marketing

"We've run LinkedIn campaigns for B2B SaaS companies managing seven-figure budgets. We know what separates vanity metrics from real pipeline — and we build every campaign around that distinction."

9 years experience

7 active clients

96% retention rate

What's Included

Everything your LinkedIn Ads need.

A complete managed service — audience strategy, creative, lead gen, and reporting. Built for B2B, not repurposed from consumer campaigns.

Audience Strategy & Targeting

Full ICP-to-targeting translation
Company and contact list uploads
Audience layering and exclusions
Retargeting and lookalike audiences
Account-based marketing setup

Ad Creative & Formats

Sponsored content (single image, carousel, video)
Thought leader ads and document ads
Lead gen form design and optimisation
A/B testing framework
Ad copy written for B2B buyers

Tracking & Reporting

LinkedIn Insight Tag setup
CRM integration and lead routing
Monthly performance and pipeline reports
Cost per qualified lead tracking
Shared access — your account, always

Client Result

B2B SaaS · LinkedIn & Google Ads

Ardoq: 68% reduction in cost per qualified lead while scaling pipeline.

A B2B SaaS company spending heavily on LinkedIn with inconsistent lead quality. We restructured audience targeting, rebuilt campaign architecture around the buying funnel, and introduced qualification-focused lead gen forms. The result was significantly more pipeline at a fraction of the previous cost.

Read the full case study

68% CPL Reduction

+3x Pipeline Volume

2 Platforms Managed

Who We Work With

LinkedIn Ads management for B2B businesses serious about pipeline.

We work best with B2B companies where the sale is complex, the buyer is senior, and the cost of a bad lead is real.

B2B SaaS and technology

Long sales cycles, multiple stakeholders, and buyers who research before they talk to sales. LinkedIn is where you reach them — if the targeting and messaging are right.

Professional services

Consulting, legal, financial services — industries where trust matters and the buyer needs to see expertise before they'll engage. LinkedIn is the platform for authority-led marketing.

Companies with a sales team

LinkedIn Ads work best when leads go somewhere. If you have SDRs or account executives ready to follow up, we'll make sure they're getting the right conversations.

Businesses frustrated with LinkedIn ROI

You've tried LinkedIn Ads and the CPCs made you wince. The leads were poor. Nobody could explain why. We'll audit what's happening and tell you honestly what we find.

Who we're probably not right for: businesses selling low-value products direct to consumers, or companies looking to 'boost' posts without a strategy. LinkedIn is expensive — it only makes sense when the deal size justifies the cost per click.

Common Questions

Things people usually ask before getting in touch.

What's the minimum ad spend you work with on LinkedIn?

We typically recommend at least £3,000–£5,000 per month on LinkedIn Ads. Below that, the CPCs make it difficult to generate enough volume for meaningful optimisation. If your budget is lower, Google Ads is often a better starting point — we'll tell you honestly.

How much does it cost?

Our retainers are tiered based on scope, complexity, and ad spend. We use flat retainers for most accounts and percentage-based pricing for larger spends. Get in touch and we'll give you a clear, honest quote with no hidden fees.

Do I keep ownership of my LinkedIn Ads account?

Yes, always. Your account is in your name, you have full access at all times, and if you ever leave you take everything with you. We operate as a manager on your account, not the account holder.

How do you measure success on LinkedIn?

Pipeline, not impressions. We track cost per qualified lead, lead-to-opportunity rate, and ultimately revenue influenced. Vanity metrics like CTR and engagement rate are secondary — they tell you what's getting attention, not what's generating business.

Can you integrate with our CRM?

Yes. We set up lead routing from LinkedIn to your CRM — HubSpot, Salesforce, Pipedrive, or wherever your sales team lives. This lets us track leads through to opportunity and revenue, so we can optimise for what actually matters.

Who actually manages my account?

Every account has a senior strategist responsible for it, and the founder is personally across all of them. The person you meet is the person who does the work. As the team grows, every specialist is trained to the same standards, and the founder reviews everything.

How long before LinkedIn Ads generate qualified leads?

Initial leads typically come within the first 2–4 weeks. Optimising for lead quality and reducing CPL takes 2–3 months of data. LinkedIn's algorithm needs volume to learn, and B2B sales cycles mean pipeline impact takes longer to measure than it does on Google.