Google Ads Management

Google Ads that actually perform.

Most Google Ads accounts are managed by someone who's never spoken to your customers. We build and manage campaigns with 9 years of hands-on experience — strategy, structure, and execution all from the same senior mind.

Get in Touch See a Google Ads Result

900%

Average ROAS achieved for Bamboo Flooring Company — across all four platforms

96%

Client retention rate

9yrs

Google Ads experience

Why Most Google Ads Underperform

The agency handed your account to a junior on their third campaign.

The junior handoff problem

You signed with someone experienced. Your account was handed to someone three months in. The strategy you were sold never gets executed the way it was pitched.

Budget burning on irrelevant traffic

Broad match keywords, weak negative lists, campaigns built for volume over value. Your budget gets spent — just not on the people who would actually buy from you.

Reporting that hides the truth

Dashboards full of impressions and click-through rates. No clear line from ad spend to actual revenue. You don't know if it's working — and neither do they.

Our Approach

Senior strategy on every account. No exceptions.

Audit first — no assumptions

Before we change anything, we understand everything. Conversion tracking, campaign structure, search term waste, Quality Scores. We map where money is being lost before spending more of it.

Structure built around your business

Not a template. Not a copy of the last client's account. Campaign architecture that maps to how your customers actually search and what you actually need to be profitable.

Tracking you can trust

We set up and verify conversion tracking properly — or rebuild it if it's broken. You need to know what's working. We make sure the data tells the truth.

Ongoing management, not set-and-forget

Search term reviews, bid adjustments, ad testing, audience refinement. Active management that responds to how your account is actually performing — not monthly check-ins that rubber-stamp the status quo.

Full transparency, always

Your account stays in your name. You have access to everything, always. No lock-in. If you ever leave, you take your entire account history with you.

Elliot Earl-Munns

Founder, Munns Marketing

"We've managed Google Ads for 9 years. We've seen what gets results and what wastes budget. Every client account gets the same level of senior attention — because that's how we work."

9 years experience

7 active clients

96% retention rate

What's Included

Everything your Google Ads account needs.

A complete managed service — strategy, execution, tracking, and reporting. Not a platform that needs hand-holding. Just results.

Campaign Strategy & Build

Full account audit on onboarding
Campaign architecture design
Keyword research and match type strategy
Ad group structure
Competitor analysis

Ad Creation & Testing

Responsive search ad copywriting
Ad extension setup (sitelinks, callouts, structured snippets)
Systematic ad testing
Performance Max asset management
Shopping feed review and optimisation

Tracking & Reporting

GA4 and Google Ads conversion setup
Monthly performance reports
Clear revenue attribution
Regular strategy calls
Shared access — your account, always

Client Result

E-commerce · Google, Meta, Microsoft & Bing

The Bamboo Flooring Company: 900% ROAS and 20% revenue growth year-on-year.

A single-platform Google Ads account was capped out — good performance, no room to grow. We restructured keyword targeting, tightened match types, and expanded to three additional platforms. The result was a compounding multi-channel revenue engine that grew year-on-year while maintaining exceptional ROAS.

Read the full case study

900% Average ROAS

+20% Revenue YoY

4 Platforms managed

Ecommerce Advantage

Pay 20% less for every Shopping click. Included in your package.

We partner with ProductHero so your Shopping ads cost less from day one.

Google Shopping ads normally run through Google's own Comparison Shopping Service — and Google takes a margin on every click. As a ProductHero CSS partner, we switch your Shopping campaigns to run through an alternative CSS, which removes that margin and passes the saving directly to you.

20% lower cost-per-click on all Shopping and Performance Max campaigns
No changes to your campaigns, tracking, or reporting
Included as standard — no extra cost on top of your retainer
Works alongside all existing optimisation and bid strategies

This isn't an upsell. Every ecommerce client we manage gets this automatically as part of working with us. Same budget, more clicks, better results.

Google CSS Partner

20%

Lower cost per click

On every Google Shopping and Performance Max click — automatically applied, no extra spend required.

How does this work? Google's standard Shopping Service includes a margin on every click. By running your campaigns through ProductHero's CSS, that margin is removed — meaning you either pay less per click or get more clicks for the same budget.

Who We Work With

Google Ads management for businesses serious about growth.

We work best with clients who have a real product or service, a meaningful budget, and a business where paid media can make a genuine difference.

E-commerce businesses

Shopping campaigns, Performance Max, and Search working together — with proper tracking so you know exactly which campaigns are driving revenue and at what margin.

B2B lead generation

Search campaigns built around buyer intent, not just keyword volume. Quality leads to your sales team, not form fills that go nowhere.

Local and regional businesses

Geographic targeting, local search campaigns, and call tracking. Google Ads built for the area you actually serve — not national campaigns you're paying to waste.

Businesses frustrated with their current agency

You're spending the budget, but the results don't add up and nobody can explain why. We'll audit what's happening and tell you honestly what we find.

Who we're probably not right for: businesses spending less than £2,000/month on Google Ads, or businesses looking for the cheapest option. Our model is built on doing excellent work for a focused client list — not volume at low margins.

Common Questions

Things people usually ask before getting in touch.

What's the minimum ad spend you work with?

We typically work best with clients spending at least £2,000–£3,000 per month on Google Ads. Below that level, the management fee becomes a disproportionate part of the total cost, and the volume of data needed to optimise effectively isn't there. That said, if you're just starting out with a plan to scale, it's worth a conversation.

Do I keep ownership of my Google Ads account?

Yes, always. Your account is in your name, you have full access at all times, and if you ever leave you take everything with you — including the full account history, campaigns, and all historical data. We operate as a manager on your account, not the account holder. No lock-in.

How long before I see results?

Early signals usually appear within the first 4–6 weeks. Meaningful, optimisation-ready data takes around 3 months. We're honest about this from the start — Google Ads rewards patience and consistency, not quick fixes. If someone promises dramatic results in the first week, be cautious.

How much does it cost?

Our retainers are tiered based on scope, complexity, and ad spend. We use flat retainers for most accounts and percentage-based pricing for larger spends. Get in touch and we'll give you a clear, honest quote with no hidden fees.

Who actually manages my account?

Every account has a senior strategist responsible for it, and the founder is personally across all of them. The person you meet is the person who does the work. As the team grows, every specialist is trained to the same standards, and the founder reviews everything.

What does onboarding look like?

We start with a discovery call to understand your business, goals, and current account setup. Then a full audit of your existing campaigns — tracking, structure, spend efficiency, search terms. From there, we present findings and a proposed approach before doing anything. No assumptions, no surprises.